7-Eleven Launches Kids' Meals, Strengthening Fresh Food Strategy
7-Eleven announced on Monday that all its proprietary restaurant brands (Laredo Taco Company, Raise the Roost Chicken & Biscuits, Speedy Café) have officially launched kids' meals, starting at $3.99, including an entrée, side, drink, and a toy or small gift. This move is the latest step in the company's ongoing efforts to expand food service and position its stores as dining destinations, aligning with its overall transformation plan.
Key Takeaways:
- 7-Eleven announced on Monday that all of its proprietary restaurant brands have addedkids' meals。
- The meals, available at Laredo Taco Company, Raise the Roost Chicken & Biscuits, and Speedy Café locations, start at $3.99 and include an entrée, side, drink, and a toy or other small item (per the announcement).
- The news comes as 7-Eleven continues to push forward with its foodservice expansion and position its stores as dining destinations as part of itsbroader transformation plan.
Dive Insight:
Over the past two years, 7-Eleven has been opening more large-format "new standard" stores and attempting todouble the number of proprietary QSR locationsin its network to boost appeal. The introduction of kids' meals is another sign that the convenience store retailer wants to compete directly with restaurants and be known for its food.
On the menu: At Laredo Taco, the kids' meal includes a bean and cheese taco or cheese quesadilla, with rice or beans, a small bag of tortilla chips, and a small Slurpee or apple juice box. At Raise the Roost, the kids' meal includes one chicken tender, three potato wedges, and a small Slurpee. Speedy Café's meal offers a ham or turkey sandwich, dino nuggets, mac and cheese, or two chicken tenders (choose one), with Speedy Spuds and a small Slurpee.
According to the announcement, the current extra item included with the meal is a Hot Wheels sticker pack or monster truck toy, while supplies last.
The kids' meals continue 7-Eleven's heightened focus on its food business in recent months. In January, the retailerhired Richard Guidry— former senior vice president of foodservice at GPM Investments — as its senior director of fresh food for U.S. and Canadian convenience stores. Earlier this month, the company also launched its first scaled national foodservice program across its food brands.
As it makes these changes, 7-Eleven has also continued toadjust its transformation plan, which now includes remodeling about 7,000 stores by 2030 usinga food-centric standard design.