Convenience stores join forces with FMCG brands and professional sports to refresh menus and attract customers
Over the past few weeks, the U.S. convenience store industry has seen the return of several popular limited-time products, new co-branding collaborations, and sports-based menu innovations. From Casey's Bacon Cheeseburger Pizza to Wawa's Gritty smoothie co-branded with the Philadelphia Flyers, to 7-Eleven's World Cup-themed meals, chains are attracting consumers through differentiated food services.

Over the past few weeks, the U.S. convenience store industry has seen the return of several popular limited-time offerings, new collaborations, and sports-themed menu innovations. Here are the recent foodservice developments at convenience store chains nationwide.
Casey's Brings Back Classic Pizza, Adds Crispy Fries
Casey's General Stores announced the re-launch of itsBacon Cheeseburger Pizza. According to a company announcement, this is the limited-time item customers have most frequently requested to return.
The pizza features a Thousand Island dressing base, topped with cheese, beef, bacon, pickles, and onions. The announcement notes that Thousand Island dressing is a new addition in this returning version. The item will be available through September 8.
Additionally, the company added crispy fries to its permanent menu.
Wawa and UDF Announce Sports Partnerships
Wawa and United Dairy Farmers (UDF) have both announced partnerships with prominent professional sports teams, introducing limited-time ice cream-based offerings.
UDF partnered with Cincinnati Reds infielderElly De La Cruzto create a new ice cream flavor. According to a LinkedIn announcement, the collaboration resulted inDulce De La Cruz—a caramel ice cream featuring a caramel sauce swirl.
The new ice cream is also used to make the #44 Milkshake, which blends Dulce De La Cruz ice cream, caramel sauce, and toasted coconut.
Wawa, meanwhile, introduced theGritty Smoothie, created in partnership with the NHL's Philadelphia Flyers. The drink features mango, cherry, and pineapple flavors, topped with whipped cream and chocolate shavings. In a promotional video, Flyers mascot Gritty appears alongside Wawa mascot Wally to introduce the product.
7-Eleven Develops World Cup-Themed Menu Items
With the World Cup approaching in North America, 7-Eleven has introduced unique food offerings at its quick-service restaurant locations.
Laredo Taco introduced theEl Goal-Azotaco, featuring spicy chorizo, eggs, crispy potatoes, cheese sauce, and habanero sauce.
Under the Raise the Roost brand, theG.O.A.T. Spicy Chicken Sandwichfeatures a breaded fried chicken tender tossed in Nashville-style hot sauce, topped with dill pickles, and served on a brioche bun.

Love's Introduces Two New Sandwiches
Love's Travel Stops & Country Stores added two limited-time sandwiches, available through the end of June.
Honey Gold BBQ Pulled Pork Sandwichincludes smoked pork, honey gold BBQ sauce, and pickles;Smoked Turkey Club Sandwichlayers turkey, bacon, and cheddar cheese, finished with honey mustard BBQ sauce.
Both sandwiches are served on pretzel buns.
Stewart's Introduces New Chicken Item
Stewart's Shops is introducing a newSouthern-Style Chicken Biscuit Sandwich。
across its Northeastern store network. The sandwich features a breaded Southern-style chicken breast with American cheese, served on a biscuit.
Sheetz Expands Mexican-Inspired Menu
Sheetz'sCrispy Tacoslimited-time offering returns this summer, alongside two new Mexican-inspired items: the Western Burrito and jalapeño fries (which Sheetz calls "fryz").
Crispy Tacos can be customized with toppings such as taco sauce, jalapeños, sour cream, shredded cheese, and lettuce, and can be paired with a variety of dipping sauces, including BBQ, buffalo, and buffalo garlic storm.
The Western Burrito is a breakfast burrito filled with eggs, cheese, and ham, wrapped in a flour tortilla.
Jalapeño Fries are made from pickled jalapeño slices, coated in seasoned panko breadcrumbs, and fried.
According to a company spokesperson, the tacos will be available through August. No clear end date has been set for the other new items.
Dandy Expands Summer Brisket Menu
Dandy has brought back itsbrisket limited-time offeringsfor the summer menu.
The meat appears in the returning brisket pizza, brisket fries, and tater tots, and is also used in the new brisket cheesesteak and the Glen Burger.
The brisket pizza features a golden BBQ sauce base, topped with brisket and mozzarella, finished with ranch drizzle; brisket fries and tater tots are topped with brisket, optional BBQ sauce, cheese sauce, bacon bits, and crispy fried onions.
The chain's brisket cheesesteak is served on a half sub roll, with customer choice of cheese and toppings.
The Glen Burger, named after Dandy's partnerNew York Raceway, features a brisket cheeseburger topped with blackberry bourbon BBQ sauce and fried onions, served on a roll.
Rutter's Introduces Latest Private-Label Beer
Rutter's partnered with Rusty Rail Brewing Company to introduce its latest private-label beer,Fairway Finder。
According to a Rutter's announcement, Fairway Finder is a refreshing golden ale with subtle citrus notes. This limited collaboration marks the fourth time the two Pennsylvania companies have teamed up for a limited-edition beverage.
RaceTrac Teams Up with Jamba
RaceTrac'sSwirl World frozen yogurthas partnered with fellow Atlanta-based company Jamba to add two summer flavors.
The new flavors are mango sorbet and coconut milk. This is the second collaboration between the two companies on a limited-time frozen yogurt offering.
Circle K Introduces Exclusive Butterfinger Baked Goods
Circle K partnered with Ferrero Group to introduce a new line oflimited-edition Butterfinger-flavored baked goods. The lineup includes Butterfinger brownies, Butterfinger cookies, and Butterfinger crispy rice treats.
For beverage enthusiasts, a Butterfinger-flavored hot cappuccino is also available in the coffee lineup.
The Butterfinger collaboration items will be available through September 1, or while supplies last.