News Summary

  • Texas convenience store operator TXB (Texas Born) announced on Wednesday that it has hired industry veteran Nate Brazier as president.
  • Brazier joins TXB about three months after stepping down as president and CEO of Idaho-based Stinker Stores. He will oversee the retailer's day-to-day operations and work closely with owner and CEO Kevin Smartt.
  • Brazier's addition is a significant personnel boost for TXB. The company operates more than 50 stores across Texas and Oklahoma and continues to expand in the U.S. Southwest.

In-Depth Analysis

Brazier will not only lead TXB's daily operations but is also expected to assist Smartt in advancing the company's growth and expansion plans. As of last year, those plans included doubling the store count to more than 100 across Texas and Oklahoma. According to Wednesday's announcement, TXB currently has five additional stores in the pipeline.

Smartt said in the announcement that hiring Brazier "directly reflects" TXB's future direction.

"We are building an organization and leadership team that can deliver a first-class convenience store retail experience for our customers," Smartt said. "Nate's experience will help us maintain this momentum, and he also shares TXB's core values."
A head-and-shoulders photo of a person against a gray background.
Nate Brazier has been appointed president of TXB.
Image courtesy of TXB

Brazier became president and CEO of Stinker Stores in mid-2024, after serving as the retailer's chief operating officer for the previous three years. During his tenure as CEO, he was actively involved in industry activities and led a remodeling initiative for Stinker locations to make them more closely resemble and compete with quick-service restaurant (QSR) chains.

TXB, headquartered in Spicewood, Texas, has built a loyal customer base largely through its food service offerings and private brands. Brazier said his goal is to build on that foundation by continuing to differentiate through fresh food and a strengthened corporate culture.

"Kevin (Smartt) and I are both very detail-oriented, and I have high expectations for our partnership," Brazier said.