Opinion
Four Strategies Gas Station and Convenience Store Brands Can Learn from Foodservice Innovation
As convenience stores and gas stations compete head-on with fast-food brands, they are rapidly adopting innovative strategies from the foodservice industry. Based on observations by Judy Chan, Chief Marketing Officer of Bluedot, this article analyzes key initiatives such as contactless payment, mobile ordering and pickup, loyalty programs, and data analytics, and cites data from NACS and Bluedot reports to show how these strategies help convenience stores reduce customer attrition, boost loyalty, and expand market share.
Why convenience stores are increasingly adding food services: responding to declining fuel demand and instant delivery competition
Declining fuel demand and instant delivery competition are forcing convenience stores to reposition. Industry expert Frank Beard writes that food services will become the core growth area for convenience stores to move away from fuel dependence and address structural challenges, and he analyzes industry differentiation trends and innovation practices of leading brands.